Ah, London’s West End! Where the magic of theatre comes alive each night in a dazzling display of lights, talent, and storytelling. Whether you’re planning to be swept away by the memorable melodies of a West End musical or captivated by a thought-provoking play, choosing the right hotel can transform your theatre break from merely memorable to absolutely magnificent.
The streets around Covent Garden, Leicester Square and the Strand form the beating heart of London’s Theatreland, where the anticipation builds as curtain time approaches and the atmosphere crackles with excitement. But why does location matter so much when planning your theatre break? Picture this: after an enchanting evening performance, instead of rushing for the last tube or waiting for a taxi, you’re just a gentle stroll away from the comfort of your hotel room, perhaps even with time for a nightcap to discuss the show’s highlights.
What makes a hotel truly “theatre-friendly”? It’s more than just proximity to the bright lights of the West End. The best theatre hotels understand the rhythm of show times, offering pre-theatre dining that ensures you won’t miss the opening act. Their concierge teams work magic with last-minute ticket requests, and they know exactly which shows are worth your time. Let’s explore the best places to rest your head after an evening of theatrical delights.
The Heart of Theatreland: Covent Garden hotels
Covent Garden, with its cobbled piazza and street performers, sets the stage perfectly for your theatrical adventure. This historic market district has evolved into a haven of luxury boutiques, exceptional dining, and, of course, some of London’s finest hotels. From here, you’re mere minutes from countless theatres, making it an ideal base for your cultural escape.
Classy & luxurious
Great hotels if you want to push the boat out for a special occasion.
Henrietta Experimental
Nestled in the heart of Covent Garden, this boutique gem brings Parisian flair to London’s theatre district, offering an intimate and stylish retreat for discerning travellers and has been featured in Condé Nast Traveller’s Hot List.
Henrietta Experimental’s rooms blend contemporary design with classic elements, featuring bespoke furniture, hand-painted wallpaper, and marble bathrooms. The hotel’s restaurant serves innovative cuisine that rivals the area’s best dining establishments.
What makes Henrietta Experimental ‘wow’ place to spend your theatre break
Guests at Henrietta Experimental are treated to stunning rooftop suites featuring private terraces overlooking the bustling Covent Garden piazza. The award-winning cocktail bar dazzles with its theatrical drink presentations, while the dedicated theatre concierge service ensures you’ll never miss the latest West End hits.
📍 Address: 14 – 15 Henrietta Street, London, WC2E 8PS
🏡 Neighbourhood: Covent Garden
🚇 Nearest Underground station: Covent Garden – Piccadilly line / Leicester Square – Northern and Piccadilly lines
🚍 Bus routes: 9, 15, 26, 87, 91, 139 & 176
⭐️ Rating: 4 stars
🏨 Check rates & availability at Henrietta Experimental
🤩 Tripadvisor: 4.5 – 494 reviews Google: 4.5 – 274 reviews
The Savoy
An icon of luxury hospitality, The Savoy offers a theatrical experience in itself, with a legacy of hosting stage and screen legends since its opening in 1889. This is a Forbes Five-Star Hotel, multiple “Best Hotel in London” awards. A couple of fun facts about the hotel; the Savoy’s roundabout is the reason the London Black Cabs have a 25 foot (7.6 metre) turning circle and Savoy Court, the road that leads to the hotel, is the only road in the UK where you drive on the right.
The hotel seamlessly blends Edwardian and Art Deco styles, offering rooms with either classic English elegance or sophisticated modern décor. The American Bar and Beaufort Bar are destinations in their own right, while the Thames-view rooms provide a spectacular backdrop to your London stay.
What makes The Savoy a ‘wow’ place to spend your theatre break
The Savoy’s own historic theatre creates an intimate performance space within the hotel itself, adding to its theatrical pedigree. This legendary establishment has hosted countless stars, from Marilyn Monroe to Frank Sinatra, while the Thames Foyer’s afternoon tea service remains one of London’s most celebrated traditions.
📍 Address: Strand, London, WC2R 0EZ
🏡 Neighbourhood: Strand
🚇 Nearest Underground station: Charing Cross – Bakerloo and Northern lines / Embankment – Circle and District lines
🚍 Bus routes: 9, 15, 26, 87, 91, 139 & 176
⭐️ Rating: 5 stars
🏨 Check rates & availability at The Savoy
🏆 Awards: Tripadvisor 2024 Travelers’ Choice Best of the Best
🤩 Tripadvisor: 4.5 – 7,661 reviews Google: 4.7 – 9,474 reviews
Budget-friendly and mid-priced lodgings
Places where you can stretch you budget whilst still enjoying a decent level of comfort.
Z Hotel Covent Garden
For savvy theatre lovers who know that location is everything, the Z Hotel offers perfectly formed rooms in an unbeatable setting, just steps from the West End’s most iconic shows.
These compact but cleverly designed rooms maximize every inch of space with high-quality furnishings and modern amenities. The hotel’s sophisticated glass-roofed café transforms into a welcoming social space each evening, where guests gather for complimentary wine and cheese.
What makes Z Hotel Covent Garden a ‘wow’ place to spend your theatre break
Evening socialising reaches new heights with the hotel’s complimentary wine and cheese reception, where guests gather to plan their theatrical adventures. The rooms impress with floor-to-ceiling windows, while entertainment comes courtesy of Smart TVs loaded with Sky Sports and Movies. Its ultra-central location puts you mere steps from the West End’s finest shows.
📍 Address: 31 – 33 Bedford Street, London, WC2E 9ED
🏡 Neighbourhood: Covent Garden
🚇 Nearest Underground station: Covent Garden – Piccadilly line / Leicester Square – Northern and Piccadilly lines
🚍 Bus routes: 9, 15, 26, 87, 91, 139 & 176
⭐️ Rating: 3 stars
🏨 Check rates & availability at Z Hotel Covent Garden
🤩 Tripadvisor: 4 – 388 reviews Google: 4.2 – 704 reviews
Travelodge Covent Garden
Proving that affordability and location aren’t mutually exclusive, this Travelodge offers comfortable, no-frills accommodation just minutes from the West End’s most popular shows.
Recently refurbished rooms feature the signature Travelodge Dreamer bed and modern amenities. While luxuries may be limited, the prime location and reliable comfort make this an excellent choice for budget-conscious theatre lovers.
What makes Travelodge Covent Garden a great place to spend your theatre break
The central location just off Drury Lane puts you in the heart of theatre land. Recently updated rooms ensure modern comfort, while the 24-hour reception caters to theatre-goers’ irregular hours. The flexible early check-in and late check-out options prove particularly valuable for matinee or evening performance days.
📍 Address: 10 Drury Lane, London, WC2B 5RE
🏡 Neighbourhood: Covent Garden
🚇 Nearest Underground station: Covent Garden – Piccadilly line / Holborn – Central and Piccadilly lines
🚍 Bus routes: 1, 8, 59, 68, 91, 98, 188 & 243
⭐️ Rating: 3 stars
🏨 Check rates & availability at Travelodge Covent Garden
🤩 Tripadvisor: 4 – 14,827 reviews Google: 3.8 – 5,339 reviews
The Fielding
Named after the novelist Henry Fielding, this charming boutique hotel offers an authentic slice of London life right in the heart of Covent Garden’s theatrical hub.
Traditional British hospitality meets modern comfort in this historic townhouse. While amenities might be simpler than luxury properties, the location and character more than compensate, putting you right in the midst of Covent Garden’s vibrant atmosphere.
What makes The Fielding a great place to spend your theatre break
This historic 1870s building exudes quintessential British charm, with select rooms offering views over the prestigious Bow Street. Original period features throughout the property create an authentic London atmosphere, while the location just steps from the Royal Opera House couldn’t be more perfect for culture lovers.
📍 Address: 4 Broad Court, London, WC2B 5QZ
🏡 Neighbourhood: Covent Garden
🚇 Nearest Underground station: Covent Garden – Piccadilly line
🚍 Bus routes: 1, 15, 26, 59, 68, 76, 91, 243 & 341
⭐️ Rating: 3 stars
🏨 Check rates & availability at The Fielding
🤩 Tripadvisor: 4 – 956 reviews Google: 4.1 – 299 reviews
Leicester Square & Soho: The West End’s heartland
Welcome to London’s entertainment epicentre, where the bright lights never dim and the energy is always electric. Leicester Square and Soho form a vibrant tapestry of theatres, cinemas, restaurants and bars, making this area perfect for those who want to be at the very heart of London’s entertainment scene. Here, premiere nights draw Hollywood stars, while historic theatres showcase the best of British drama just steps from your hotel door.
Classy & luxurious
In the words of Ru Paul, these hotels area perfect for an extravaganza eleganza!
W London
A beacon of contemporary luxury, W London perfectly captures the area’s dynamic spirit, offering a theatrical experience before you even step foot in a theatre. It has been the recipient of a Condé Nast Traveller Readers’ Choice Award and in in 2024 it was named Best Luxury Urban Hotel in London by Luxury Lifestyle Awards.
The hotel’s bold design mirrors its surroundings, with rooms featuring changeable mood lighting and cutting-edge technology. The Perception Bar, with its rotating DJ sets and innovative cocktails, embodies Leicester Square’s vibrant energy.
What makes W London a ‘wow’ place to spend your theatre break
Technology meets luxury with room mood lighting that synchronises with the city’s energy outside. The Away Spa offers perfect pre-show pampering, while the private Screening Room adds extra entertainment options. For the ultimate experience, the E-WOW suite comes complete with its own DJ booth for after-show parties.
📍 Address: 10 Wardour Street, London, W1D 6QF
🏡 Neighbourhood: Leicester Square
🚇 Nearest Underground station: Leicester Square – Northern and Piccadilly lines / Piccadilly Circus – Bakerloo and Piccadilly lines
🚍 Bus routes: 9, 23, 24, 29, 139 &176
⭐️ Rating: 5 stars
🏨 Check rates & availability at W London
🏆 Awards: Tripadvisor 2024 Travelers’ Choice
🤩 Tripadvisor: 4 – 2,652 reviews Google: 4.3 – 1,559 reviews
The London EDITION
A masterclass in sophisticated luxury, The London EDITION brings together boutique sensibility with world-class amenities, offering a refined retreat in the heart of Soho’s theatrical wonderland. It has Forbes Travel Guide Five-Star Rating.
The hotel artfully blends historic architecture with contemporary design, featuring oak floors, wood-panelled walls and custom furnishings. The Berners Tavern, helmed by Michelin-starred chef Jason Atherton, has become a destination in itself.
What makes The London EDITION a ‘wow’ place to spend your theatre break
The stunning preserved historic facade sets the tone for this architectural marvel. Inside, the Punch Room bar recreates the atmosphere of London’s private clubs, while Jason Atherton’s signature restaurant has become a destination in itself. The attention to detail extends to the custom-made Le Labo amenities found in every room.
📍 Address: 10 Berners Street, London, W1T 3NP
🏡 Neighbourhood: Fitzrovia
🚇 Nearest Underground station: Tottenham Court Road – Central, Elizabeth and Northern lines
🚍 Bus routes: 55, 73, 98 & 390
⭐️ Rating: 5 stars
🏨 Check rates & availability at The London EDITION
🏆 Awards: Tripadvisor 2024 Travelers’ Choice
🤩 Tripadvisor: 4.5 – 1,678 reviews Google: 4.6 – 1,599 reviews
Budget-friendly and mid-priced lodgings
Hotels that will offer you a comfy room, a friendly welcome and friendly on the wallet.
Premier Inn Leicester Square
Offering unbeatable value in the heart of theatre district, this Premier Inn proves that prime location and comfort don’t have to break the bank.
While the rooms maintain Premier Inn’s familiar comfortable standards, this location stands out for its rooftop bar offering spectacular views over Leicester Square. The hotel’s modern design includes soundproofed windows – essential for peaceful sleep in this bustling location.
What makes Premier Inn Leicester Square a great place to spend your theatre break
The hotel’s crowning glory is its rooftop bar, offering spectacular panoramic views over Leicester Square. Every room features a supremely comfortable Hypnos bed, ensuring a perfect night’s sleep despite the central location. The Good Night Guarantee demonstrates the hotel’s confidence in delivering a restful stay right in the heart of Theatreland.
📍 Address: 1 Leicester Place, London, WC2H 7BP
🏡 Neighbourhood: Leicester Square
🚇 Nearest Underground station: Leicester Square – Northern and Piccadilly lines / Piccadilly Circus – Bakerloo and Piccadilly lines
🚍 Bus routes: 9, 23, 24, 29, 139 &176
⭐️ Rating: 3 stars
🏨 Check rates & availability at Premier Inn Leicester Square
🤩 Tripadvisor: 4 – 3,504 reviews Google: 4.1 – 1,023 reviews
Z Hotel Soho
Bringing smart, compact luxury to the vibrant streets of Soho, Z Hotel offers theatre lovers a chic base that’s kind to the wallet while keeping you in the thick of the action.
Rooms are cleverly designed to maximise space, with luxury touches like hand-crafted beds and en-suite wet rooms with designer fittings. The daily wine and cheese reception in the Z Café has become a beloved ritual among guests.
What makes Z Hotel Soho a great place to spend your theatre break
The daily wine and cheese reception has become a beloved ritual among guests, served in the stunning glass-roofed courtyard. Rooms feature designer toiletries and ultra-HD Smart TVs, proving that compact can still mean luxury. The thoughtful touches throughout make this budget-friendly option feel anything but basic.
📍 Address: 17 Moor Street, London, W1D 5AP
🏡 Neighbourhood: Soho
🚇 Nearest Underground station: Leicester Square – Northern and Piccadilly lines / Tottenham Court Road – Central, Elizabeth and Northern lines
🚍 Bus routes: 14, 24, 29 & 176
⭐️ Rating: 4 stars
🏨 Check rates & availability at Z Hotel Soho
🤩 Tripadvisor: 4 – 2,174 reviews Google: 4 – 1,133 reviews
Victory House
Housed in a striking Victorian building overlooking Leicester Square, Victory House combines period charm with contemporary comfort, offering a front-row seat to London’s entertainment district.
Part of MGallery’s collection of boutique hotels, Victory House pays homage to cinema’s golden age while providing modern luxuries. The sophisticated grey-and-white colour scheme creates a calm retreat from the square’s vibrant energy.
What makes Victory House a great place to spend your theatre break
The original Victorian facade creates an impressive first impression, while select rooms offer front-row views over Leicester Square’s excitement. Modern luxuries include invigorating rain showers in all bathrooms, and cinema-inspired design elements throughout pay homage to the area’s entertainment heritage.
📍 Address: 14 Leicester Square, London, WC2H 7NG
🏡 Neighbourhood: Leicester Square
🚇 Nearest Underground station: Leicester Square – Northern and Piccadilly lines / Piccadilly Circus – Bakerloo and Piccadilly lines
🚍 Bus routes: 9, 23, 24, 29, 139 &176
⭐️ Rating: 4 stars
🏨 Check rates & availability at Victory House
🏆 Awards: Tripadvisor 2024 Travelers’ Choice
🤩 Tripadvisor: 4 – 565 reviews Google: 4 – 665 reviews
Strand & Aldwych: Elegant & convenient
The Strand and Aldwych form an elegant crescent where theatre heritage meets luxury hospitality. This historic area, home to some of London’s most prestigious theatres like the Lyceum and Aldwych Theatre, offers a slightly calmer atmosphere than Leicester Square while maintaining easy access to all the West End’s attractions. Here, grand hotels stand as monuments to London’s theatrical golden age, their doorsteps having welcomed countless stars and theatre-lovers through the decades.
Classy & luxurious
Perfect when you need a place for a weekend of glamour and elegance.
One Aldwych
One of my personal favourite hotels in London and occupying a stunning triangular Edwardian building, One Aldwych delivers contemporary luxury with theatrical flair, offering a sophisticated sanctuary where the Strand meets Aldwych. It has been awarded Forbes Travel Guide Five-Star Rating and featured in the Condé Nast Traveler Gold List.
The hotel seamlessly blends original architectural features with modern British art and design. The subterranean pool with underwater music and mood lighting provides a magical escape, while the Charlie and the Chocolate Factory-inspired afternoon tea adds a touch of whimsy to your stay. I can highly recommend it!
What makes One Aldwych a ‘wow’ place to spend your theatre break
The chlorine-free swimming pool with underwater music creates a magical escape from the city bustle. A private cinema offers intimate film screenings, while the Health Club features state-of-the-art equipment for fitness enthusiasts. The in-house florist ensures fresh, creative arrangements grace every corner of this remarkable property.
📍 Address: 1 Aldwych, London, WC2B 4BZ
🏡 Neighbourhood: Aldwych
🚇 Nearest Underground station: Temple – Circle and District lines / Covent Garden – Piccadilly line
🚍 Bus routes: 9, 15, 26, 87, 91, 139 & 176
⭐️ Rating: 5 stars
🏨 Check rates & availability at One Aldwych
🏆 Awards: Tripadvisor 2024 Travelers’ Choice Best of the Best
🤩 Tripadvisor: 5 – 488 reviews Google: 4.6 – 1,397 reviews
ME London
A dramatic architectural statement on the Strand, ME London captivates guests with its ultra-modern design and panoramic rooftop views, creating an experience that rivals the theatrics of nearby West End shows and has been a World Luxury Hotel Awards winner.
Designed by Foster + Partners, this cutting-edge hotel features geometric interiors and mesmerising light installations. The Radio Rooftop Bar has become one of London’s most sought-after venues, offering spectacular views across the city’s skyline.
What makes ME London a ‘wow’ place to spend your theatre break
The STK London restaurant brings high-energy dining to the hotel, while the Radio Rooftop offers breathtaking 360-degree views across London’s skyline. Every room features integrated digital media hubs for seamless entertainment, and the dramatic marble and glass atrium creates an unforgettable first impression.
📍 Address: 336 – 337 Strand, London, WC2R 1HA
🏡 Neighbourhood: Strand
🚇 Nearest Underground station: Temple – Circle and District lines / Covent Garden – Piccadilly line
🚍 Bus routes: 9, 15, 26, 87, 91, 139 & 176
⭐️ Rating: 5 stars
🏨 Check rates & availability at ME London
🏆 Awards: Tripadvisor 2024 Travelers’ Choice
🤩 Tripadvisor: 4.5 – 4,975 reviews Google: 4.4 – 1,850 reviews
Budget-friendly and mid-priced lodgings
Clean and comfy places to lay your head that won’t break the bank.
The Waldorf Hilton
A grand dame of London hospitality, The Waldorf Hilton combines Edwardian splendour with modern comfort, offering a taste of theatrical golden-age glamour.
The hotel’s Palm Court, with its Louis XVI-style décor, hosts one of London’s most elegant afternoon teas. Recently renovated rooms blend period features with contemporary amenities, while the historic Good Godfrey’s Bar serves classic cocktails in sophisticated surroundings.
What makes The Waldorf Hilton a great place to spend your theatre break
The historic Palm Court provides an elegant setting for the hotel’s famous afternoon tea. The indoor pool, surrounded by classic architecture, offers a sophisticated space for relaxation. The hotel’s signature Waldorf pudding continues a culinary tradition, while pre-theatre dining packages cater perfectly to show-goers.
📍 Address: Aldwych, London, WC2B 4DD
🏡 Neighbourhood: Aldwych
🚇 Nearest Underground station: Temple – Circle and District lines / Covent Garden – Piccadilly line
🚍 Bus routes: 9, 15, 26, 87, 91, 139 & 176
⭐️ Rating: 4 stars
🏨 Check rates & availability at The Waldorf Hilton
🏆 Awards: Tripadvisor 2024 Travelers’ Choice
🤩 Tripadvisor: 4 – 6,491 reviews Google: 4.3 – 3,830 reviews
Strand Palace
A grand dame of London hospitality since 1909, the Strand Palace has reinvented itself for modern theatre-goers while maintaining its historic charm and unbeatable value. The hotel takes its environmental commitment seriously and has previously won a Green Tourism Gold Award.
Following a multi-million-pound renovation, the hotel now offers art deco-inspired rooms with contemporary comforts. The Haxells Restaurant & Bar serves British classics, while the Gin Palace offers pre-theatre cocktails in sophisticated surroundings.
What makes Strand Palace a great place to spend your theatre break
Art Deco heritage features transport guests back to the golden age of theatre throughout this historic property. The popular pre-theatre dining menu caters perfectly to show-goers, while the 24-hour fitness centre helps you stay active during your stay. The dedicated theatre desk ensures securing tickets is never a worry.
📍 Address: 372 Strand, London, WC2R 0JJ
🏡 Neighbourhood: Strand
🚇 Nearest Underground station: Charing Cross – Bakerloo and Northern lines / Covent Garden – Piccadilly line
🚍 Bus routes: 9, 15, 26, 87, 91, 139 & 176
⭐️ Rating: 4 stars
🏨 Check rates & availability at Strand Palace
🏆 Awards: Tripadvisor 2024 Travelers’ Choice
🤩 Tripadvisor: 4.5 – 2,290 reviews Google: 4.1 – 7,282 reviews
Citadines Trafalgar Square
Perfect for extended theatre breaks, these stylish aparthotel suites offer the independence of apartment living with hotel-style services, all within walking distance of the West End’s brightest lights.
Each apartment features a fully equipped kitchen and living area, ideal for families or those preferring to self-cater. The recently renovated communal spaces include a modern business corner and comfortable lounge area.
What makes Citadines Trafalgar Square a great place to spend your theatre break
Select apartments offer magnificent views over Trafalgar Square, while fully equipped kitchens provide the freedom to self-cater. The weekly housekeeping service ensures a fresh, clean environment throughout your stay, and communal laundry facilities add convenience for longer visits to London’s theatre district.
📍 Address: 18 – 21 Northumberland Avenue, London, WC2N 5EA
🏡 Neighbourhood: ???
🚇 Nearest Underground station: Charing Cross – Bakerloo and Northern lines / Embankment – Circle and District lines
🚍 Bus routes: 9, 26, 87, 91, 139 & 176
⭐️ Rating: 4 stars
🏨 Check rates & availability at Citadines Trafalgar Square
🤩 Tripadvisor: 4 – 3,047 reviews Google: 4.2 – 1,187 reviews
Practical considerations
Let’s talk brass tacks – what can you expect when planning your theatrical getaway? London’s West End hotels run the gamut from budget-friendly to ultra-luxurious, with prices typically reflecting both location and amenities.
Price expectations
Let’s be honest, London is not a cheap place to stay. There are opportunities to get some good deals but here’s what you can expect to pay in Theatreland:
- Budget (£89 – £200): Expect clean, comfortable rooms with basic amenities
- Mid-range (£200 – £400): Additional comforts and some luxury touches
- Luxury (£400+): Full service, premium amenities, and often historic significance
Walking distances
In the areas we have looked, there are theatres within a 10 to 15-minute walk from our recommended hotels, but here’s an estimate of how close you’ll be to a theatre:
- Covent Garden hotels: 2 to 8 minutes to nearby theatres
- Leicester Square hotels: 5 to 10 minutes to most venues
- Strand & Aldwych hotels: 5 to 12 minutes to popular shows
However, it’s worth checking out walking distances from your hotel to the theatre.
Transport connections
Central London is generally an easy place to get around by public transport. While there are plenty of places within walking distance in the local area, Theatreland is well connected if you want to explore the capital. Here are some of the great transport connections you can find:
- Covent Garden for the Piccadilly Line
- Leicester Square for the Piccadilly & Northern lines
- Charing Cross for the Bakerloo & Northern lines
- Multiple 24-hour bus routes
- Night Tube services on weekends
Pre-theatre dining
Most theatre district restaurants offer pre-theatre menus between 5:00pm and 6:45pm. Hotel restaurants typically understand show times and will ensure you make your curtain call.
Concierge services
You won’t get this at the lower budget accommodation, but the best theatre-district hotels will have concierge services that offer:
- Last-minute ticket procurement
- Restaurant reservations timed to show schedules
- Stage door arrangements
- Private theatre tours
- Transport booking
The curtain call
A theatre break in London can be a great way to celebrate a special occasion. To get the best prices for your theatre break, look at mid-week, where both theatre tickets and hotel rooms can be cheaper. If you aren’t taking kids, avoid half-term times and school holidays as these will push the price up.
If you are staying at the more upscale hotels, take advantage of concierge services to get last minute tickets, sort out a late restaurant reservation or sort out private tours for you.
Remember, a London theatre break is about more than just the show – it’s about creating a complete experience. Choose your hotel wisely, and it will enhance every aspect of your theatrical adventure. From wake-up call to curtain call, these hotels understand the rhythm of theatre life and will help ensure your West End experience hits all the right notes. Break a leg!
I moved to London in 1991 ‘for a couple of years’ in search of a new career. More thirty years later I continue to enjoy being in the city, sometimes seeing it through the eyes of a local and sometimes with eyes of a tour guide as I share places I love with family & friends. From bar food in Borough to Michelin-starred meals in Mayfair and from market stalls in Soho to the shameless extravagance of Selfridges, I love the rich variety London has to offer and sharing that with others.